Kaplan

Working on the Design and UX team at Kaplan has helped me further understand aesthetics, functionality and human behaviour. The role is largely focused on applying design principles to produce visually pleasing outcomes on campaigns (see examples below) along with print-related projects (which you can find at the end of this page).

Kaplan's sister company Eagle took a new approach from the illustrative look back in 2019 and used more students that were similar to the target audience. Creating a 'Build a better career' subject by adding the blocks on the background with icons included that were related to each title that tied the creative in well.

For a recent Kaplan quarterly campaign; using the brand green to convey ’Sustainability’ with gradients, fading to brand tints. A new font was chosen with a clean, friendly hand-crafted appearance that suited the theme. Icons were rendered white monochrome - working well with the background gradient. The dotted arc connecting icons added emphasis on the ‘sustainable’ theme.