Kaplan's sister company Eagle took a new approach from the illustrative look back in 2019  and used more students that were similar to the target audience. Creating a 'Build a better career' subject by adding the blocks on the background with icons included that were related to each title that tied the creative in well. 
For a recent Kaplan quarterly campaign;  using the brand green to convey ’Sustainability’ with gradients, fading to brand tints. A new font was chosen with a clean, friendly hand-crafted appearance that suited the theme. Icons were rendered white monochrome - working well with the background gradient. The dotted arc connecting icons added emphasis on the ‘sustainable’ theme.
Black Friday CIMA Study creative
Black Friday Eagle creative
Kaplan-Learning Social offers 
ACCA Webinar Eventbrite banners
AAT Summer Campaign Social banners
An effective 'lead magnet' landing page- compelling students to become accountants for their careers by downloading a brochure for further info.
Selecting the image below will direct you to the live page
Apprenticeship flyer front and back
Please browse through the  brochures below by selecting them
Back to Top